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Carvers Prime Rub has quickly become one of our top-sellers, and for good reason. It's salt, pepper, onion, garlic and mustard seed base will help create an exceptional crust on whatever meat you're preparing. This blend was built with simplicity and amplification in mind. Our flavor notes will boost the natural flavor and aroma of your big beef cuts without overpowering.Bold and Savory with that fresh ground bite you've come to expect from us.